Bfresh Cold Chain Products
Introduced in 2024 by Bing Shan Sonyo Cold Chain (Dalian) Co., Ltd., Bfresh is an independent cold chain brand designed to meet evolving market needs in Mainland China. Bfresh and Panasonic are separate brands with distinct brand positioning, product strategies and development plans.
Background of Bfresh
Bing Shan Sonyo Cold Chain (Dalian) Co., Ltd. originated from Sanyo Cold Chain. Following Panasonic's global business integration in 2012, the company was renamed Panasonic Cold Chain (Dalian) Co., Ltd. In 2023, Panasonic restructured its investment arrangement, with Bingshan Group joining the development of the Dalian manufacturing operations while Panasonic assumed the role of a strategic investor.
Panasonic continues to authorize Bingshan Group to manufacture Panasonic-branded cold chain products under its stringent quality standards, supplying markets including Hong Kong, Southeast Asia and Japan.
Bfresh products distributed by Shun Hing Technology are supported by Shun Hing Group's professional after-sales, technical and maintenance services, ensuring reliable performance and peace of mind.